Photo of Aldis Hodge — entrepreneur, actor, and horologist — and WatchBox’s Tim Mosso by Paige Thatcher.
Client Advisor Spotlight
This Client Advisor spotlight is part of a series I developed, interviewing WatchBox experts internationally to capture their journeys in the watch world and further connect them to our audience.
WatchBox
As a copywriter on the in-house creative team at WatchBox (now The 1916 Company), social media was my primary focus. I crafted copy that matched the brand’s voice across platforms while also contributing to email, app, and web content.
Watch Collection Spotlight
Writing product-focused social copy meant balancing two goals: driving traffic to the WatchBox website while sparking genuine engagement on social. Here’s one example.
Video Series Snippet
Driving traffic to WatchBox’s YouTube channel was a core part of my role. Here’s an example of the social copy I wrote to get people there.